Search Engine Optimization (SEO)
The process of optimizing a website to improve its visibility and ranking in search engine results pages.
Pay-Per-Click Advertising (PPC)
An advertising model where advertisers pay each time their ad is clicked on, typically used in search engine advertising.
Social Media Marketing
The process of promoting a brand, product, or service through social media channels like Facebook, Instagram, Twitter, and LinkedIn.
The practice of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
The process of sending commercial messages, typically to a group of people, using email.
Conversion Rate Optimization (CRO)
Increase the percentage of visitors who take a desired action.
Web Design and Development
The process of designing and building a website, including layout, graphics, and functionality.
Branding and Identity
The process of creating a brand identity that effectively communicates a company's values and personality.
Analytics and Reporting
The process of analyzing website and marketing data to understand user behavior, track performance, and make data-driven decisions.